What’s A Guy Gotta Do To Get Some Attention Around Here?

June 2, 2009 by  
Filed under Hustler's Ambition

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We are in an age where music is given away before it is even attempted to be sold. If you truly want to succeed in this industry, be prepared to not only drop solid music consistently year after year, but to give it away for free. And that’s just a small piece of the equation! You will be lucky if people even want to listen to your free music in this oversaturated, cheapened market.

A lot of people ask me “How do I get my music out there?” I’m not even sure what that means, but here are a few simple suggestions. By writing “Nahright” or the “XXLstaff” on Twitter, “My mixtape is the shit. I’m next up,” you are only setting yourself up for disappointment. By sending the staff members of AllHipHop or HipHopDx your zshare link to your self proclaimed regional smash you will most likely never be heard. These industry professionals deal with incoming mail, meetings, proposals, and phone calls all day and night. They literally get thousands of messages and MP3’s to sift through per week. Be patient!

Do you need someone like me to get your music out there? Yes, most likely. That’s just the way the cookie crumbles. I have been patient in building myself a great database of industry contacts who for the most part respect me and what I pitch. Do I always win? Hell no. In response, sure it means a lot to have a reputable name backing your product. But don’t just rely on that plan. Study blueprints. Check your surroundings. Do you even have a buzz within your own network? This meaning your music gets love on your Myspace, Imeem, Facebook, Youtube, or Twitter pages. Does your product have a demand outside of your friends and hometown? Do people come to your shows? Can you sell a few hundred physical copies of your tape?

People from my hometown of Pittsburgh often send me these types of messages.

“Peep this. I’m next up. 412 stand up.”

“Ain’t nobody fuckin with these tracks. I’m the real deal in Pittsburgh.”

“I’m the hottest in the streets right now. Peep the music.”

“This is the new Pittsburgh anthem. Let’s get it! We got em goin crazy!”

While I admire all of your persistence, any half decent executive who cares about the direction of their brand will know if an artist has a buzz. Especially in their own backyard! I never take a day off of trying to hear about a new producer or artist from the Pittsburgh region. When I come home I try to spend as much time in the communities with my peers as possible. Since I am based in NYC, it is difficult to stay up on the exact pulse of the city. Want my attention and everyone else’s? Do it on your own with a team.

If you believe in your product, you shouldn’t even be concerned with who is covering your music. Rock as many local shows as possible, network with other artists and producers, give away music, and become internet savvy. If the music is good, it will stick. If it does not, perhaps you should be looking elsewhere for income and stability.

Take your time with this business. While it does indeed move at light speed, your music and movement should be timeless. Clichés aside, success does not happen overnight. Don’t come into this with the sole intentions of “gettin on” or “blowin up.” If you think that way, it will most likely never happen. If it does, you will be done soon. If it does not, enjoy your steady climb to the top or rise to the middle. Not everyone is going to be a superstar.

I have been involved in this business for four plus years. I have built solid relationships all around the country. I have had great success with developing artists on the strength of an Internet buzz. At the same time, I still have days where I get little to no response from top tier bloggers or sites for what I pitch. Don’t take it personally. And if you do, please use it as motivation to do better. Negativity will get you nowhere. If you believe in your abilities and do it the right way, it will work itself out one way or another.

Follow me at http://twitter.com/ArthurPitt

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